The production of personalized content always starts from an accurate analysis of trends and by listening to our clients. A digital strategy is efficient if it can change, be personal and dynamic. Not only performances, but quality content and strong empathy between who reads and who writes. Visual storytelling is evolving, it’s now made of words, pictures and sharing and it is efficient when it produces a high level of interaction and positive engagement. Digital content effective if it is flexible and can be shaped according to channel and audience.